You bought a website, stripped it to the virtual studs and made it the best it could be. Now it’s monetized, traffic is coming in, and you’re fairly pleased with yourself. What next? If this is one of your money making ideas, obviously the next step is to sell this babyfor a good profit. As you enter the final phase of your flip, here are some things to consider:

“Why, of course I am!” you say meekly. Because you are thinking You really do like creating new contentwriting those weekly articles on collecting owl figurines. You’ve made some great contacts on that site, even a few you would consider friends. Your ads are profitable, and you’re continuing to climb on Google. Perhapsyou’ll keep this one.

Here’s another scenario: you’ve had it up to here with this website! You can’t get it to look, act, or monetize the way you want it to. You’re ready to let it go and try another one. You type “Flippa” into your browser so hard that the “l” key pops right out of the keyboard.

Neither of these incarnations of you are ready to sell. In the first, you’re enjoying that particular site, and making money from it. You can obviously renovate a website, so keep the one you like, and flip another. In the latter scenario, you’re having a hard time with one site, but want to keep flipping in general. Don’t make the mistake of putting an inferior product on the market while expecting to remain in business; you’ll hurt your reputation and future money making ideas go right out of the gate.

Of course, you may have realized that web-flipping is not for you. If that’s so, it’s all right to throw your fixer-upper online and take what you can get for itbut then you’ve probably already done that, and are not reading this article. Your final answer? When you’ve created a well-designed, effectively monetized site with quality content, that you are not too attached to, you’re ready to sell.

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